Each of us has a story – a story of dreams, aspirations and other beautiful moments. This story is about us: me and Lilz Kids.

Lilz Kids was born out of the need to find affordable but quality outerwear for our children. It all started modestly when I started organising group buys from overseas online shops through a Facebook subscription group. However, with a third child on the way, I decided that Lilz Kids had to grow and at the end of May 2024, I launched www.lilzkids.ee.

When creating the e-shop, I set myself a number of goals, one of the most important of which was to make the selection of children’s outerwear as easy and convenient as possible. When researching the market, I noticed that many of the big online stores offer a wide range of products, but often don’t provide enough information about the different sizes and models. Sizing and fit play an important role when shopping for children’s clothes, as children grow quickly. It is therefore important to ensure that parents can easily find products that fit their children’s sizes.

In my e-shop, I am committed to carefully measuring and describing each product. This means that I approach the presentation of each product in detail – I have measured not only the sizes of the clothes, but also their fit and other important details. This allows parents to make better, more informed choices without worrying about poor fit or wasting time replacing the wrong size. Choosing the right size also helps to reduce the volume of returned orders, thereby helping to reduce our environmental footprint.